
Based on our belief that raw is the purest form of nutrition, we challenged ourselves to craft a kibble that most closely mirrors the benefits of our raw diets - a kibble with the highest levels of protein from real meat* and unmatched digestibility for optimal nutrient absorption. The result, instinct ultimate protein grain-free cage-free chicken recipe. (*compared to other premium natural cat food brands) 95% of protein from real chicken - up to 3x more real chicken* - absolutely no animal meal. Unmatched digestibility* for optimal nutrient absorption (*compared to other premium natural cat food brands). Guaranteed levels of live, natural probiotics, natural omegas and antioxidants for digestive health, healthy skin & coat, and immune health. The only kibble with the pure, real nutrition of raw on every piece. Made without - grain, potato, corn, wheat, soy, by-product meal, artificial colors or preservatives. Made in the USA with the finest ingredients from around the world.
Why We Love It
- Freeze-dried raw food coating for taste and nutrition
- Free of rendered meats, chicken meal, and by-product meals
- Zero grains and gluten
About Nature's Variety
Nature's Variety empowers pet owners to to transform the lives of their pets by making proper, holistic nutrition for dogs and cats. Since 2002, Nature's Variety has produced the best nutrition through healthy, natural ingredients in Lincoln, Nebraska. Nature's Variety Instinct has led the industry in raw diets through frozen raw, freeze-dried raw, raw boost and grain-free raw inspired formulas that mimic the ancestral diet of high protein, minimally processed lean meats, and zero grains, that dogs and cats thrived on for thousands of years. Nature's Variety Prairie line provides the best source of nutrition for optimal nourishment and holistic nutrition, made with pure animal protein, whole grains, and fresh vegetables and fruits, with a freeze-dried raw coating for added nutrition and taste. Made with integrity and care in the USA, a 100% satisfaction guarantee is a proud piece of the Nature's Variety promise.
Ingredients
Chicken, Tapioca, Chicken Fat (preserved with Mixed Tocopherols and Citric Acid), Ground Flaxseed, Natural Flavor, Dried Tomato Pomace, Dried Whey Protein Concentrate, Dicalcium Phosphate, Potassium Chloride, Salt, Vitamins (Vitamin E Supplement, Niacin Supplement, L-Ascorbyl-2-Polyphosphate, Thiamine Mononitrate, d-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Menadione Sodium Bisulfite Complex, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), Montmorillonite Clay, Choline Chloride, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Taurine, Freeze Dried Chicken, Freeze Dried Chicken Liver, Pumpkinseeds, Freeze Dried Chicken Heart, Dried Bacillus coagulans Fermentation Product, Rosemary ExtractGuaranteed Analysis
| Nutrient | Guaranteed Units |
|---|---|
| Crude Protein | 47% min |
| Crude Fat | 17% min |
| Crude Fiber | 3% max |
| Moisture | 10% max |
| Vitamin E | 100 IU/kg min |
| Taurine | 0.15% min |
| Ascorbic Acid (Vitamin C) | 85 mg/kg min |
| Omega-3 Fatty Acids | 0.35% min |
| Omega-6 Fatty Acids | 2.5% min |
| Bacillus Coagulans | 60,000,000 CFU/lb min |
This Shipping Policy explains how orders are processed, shipped, tracked, and delivered.
1. Shipping Origin and Fulfillment
Orders are dispatched from our U.S.-based fulfillment center. We deliver to eligible addresses within the United States and to eligible international destinations shown at checkout.
If a destination, shipping service, or product is not eligible for delivery, checkout will not offer that shipping option.
2. Order Processing Time
Orders are generally processed within 1–5 business days before shipment. Processing time is separate from carrier transit time.
Our order cut-off time is 6:00 PM Pacific Time (PT). Orders placed after the cut-off time, on weekends, or on applicable holidays begin processing on the next business day.
Processing may include order verification and preparation for shipment.
3. U.S. Shipping Methods, Costs, and Transit Times
For eligible U.S. addresses, our current shipping options are:
- Priority Shipping: $5.99 — estimated carrier transit time of 1–2 business days after shipment.
- Standard Shipping: $2.99 — estimated carrier transit time of 3–6 business days after shipment.
- Free Shipping: $0 — estimated carrier transit time of 5–8 business days after shipment.
Total estimated delivery time includes both the 1–5 business day processing period and the applicable carrier transit time. The shipping service, cost, and delivery estimate available for your order are shown at checkout before payment.
4. International Shipping
We ship to eligible international destinations. Available international shipping services, shipping charges, and estimated delivery times vary by destination and are displayed at checkout.
For eligible international orders, applicable import duties and taxes are calculated and collected at checkout where required. When these charges apply, the order is shipped on a duties-and-taxes-paid basis so that the same import charges should not be collected again at delivery.
International delivery estimates may be affected by carrier operations, customs processing, local holidays, weather, or other events outside normal transit conditions.
5. Tracking
When tracking is available, you will receive shipment confirmation with tracking information after the order has shipped. Please allow up to 48 hours for tracking information to become active after the carrier receives the shipment.
6. Address Accuracy and Changes
Please review your shipping address carefully before submitting an order. If you notice an address error, contact us as soon as possible. We will try to help before shipment, but an address change cannot be guaranteed once fulfillment or carrier processing has begun.
Additional carrier or re-delivery charges resulting from an incorrect or incomplete address may be the customer's responsibility where permitted by law.
7. Delayed or Lost Shipments
If your shipment has not arrived within the estimated delivery timeframe, please contact us. We will review the tracking information, work with the carrier when necessary, and assist with an appropriate resolution based on the circumstances.
Delivery estimates are not guarantees and may be affected by carrier delays, weather, public holidays, customs processing, or other transportation disruptions.
8. Damaged, Defective, or Incorrect Deliveries
If an item arrives damaged, defective, or incorrect, contact us within 7 calendar days after confirmed delivery. Please include your order number and clear photos of the item, packaging, and shipping label when relevant.
Approved cases are handled under our Return & Refund Policy, including return-shipping assistance when the issue is our responsibility.
9. Policy Updates
We may update this Shipping Policy when our shipping services or operating requirements change. The current version will be posted on this page.
10. Contact Us
If you have questions about shipping or an order in transit, please use our Contact page or the current contact information displayed in the website footer.
This Return & Refund Policy explains when a return is eligible, how to send an item back, who pays return shipping, and how approved refunds are processed.
1. Return Window
You may request an eligible return within 30 days after confirmed delivery. Return requests submitted after the 30-day period are not accepted unless applicable law requires otherwise.
2. Return Eligibility
To qualify for a standard return, the item must generally be:
- Unused, unwashed, and in its original condition.
- Returned with the original packaging, tags, accessories, manuals, and other included components, when applicable.
- Not specifically identified as final sale or non-returnable before purchase.
Products that show use, alteration, avoidable damage, missing components, or other conditions outside the eligibility requirements may be ineligible for a refund.
3. Product-Specific Non-Returnable Items
Some products may be non-returnable for hygiene, safety, customization, final-sale, or other product-specific reasons. Any such restriction will be disclosed on the product page or before purchase when applicable.
4. No Direct Exchanges
We do not provide direct exchange service. If you want a different item, size, color, model, or version, return the eligible original item under this Policy and place a new order separately.
5. How to Start a Return
Returns are handled by mail. Before sending an item back, contact our customer support team through the Contact page or the current contact information displayed in the website footer. Please provide:
- Your order number.
- The item or items you want to return.
- The reason for the return.
Returns sent without required return authorization may be delayed or refused.
6. Prepaid Return Label and Return Shipping Cost
For eligible mail returns, a prepaid return label is included in the package.
For a standard return made for customer-choice reasons, the actual carrier postage charged for use of the prepaid return label will be deducted from the approved refund. We do not charge a separate restocking fee.
If the return is required because the item arrived damaged, defective, or incorrect and the claim is approved, we cover the return-label cost.
If you choose not to use the provided label when an alternative return method is authorized, use a trackable shipping service and keep your shipping receipt until the return is completed.
7. Original Shipping Charges
Original outbound shipping charges are non-refundable for standard customer-choice returns, except where required by law. If the return results from an approved damaged, defective, or incorrect item, applicable shipping charges will be handled as part of the resolution.
8. Refund Review and Processing
After the returned item is received, we inspect it and notify you whether the refund is approved.
If approved, the refund is issued to the original payment method. We generally process an approved refund within 1–3 business days. After the refund is issued, your bank or card provider may require an additional 5–10 business days to post the funds to your account.
9. Damaged, Defective, or Incorrect Items
If an item arrives damaged, defective, or incorrect, contact us within 7 calendar days after confirmed delivery. Include your order number and clear photos of the item, packaging, and shipping label when relevant.
After review, we will provide an appropriate resolution. When a return is required for an approved claim, we cover the return shipping cost.
10. Refused or Undeliverable Shipments
If a shipment is refused or returned because of incorrect or incomplete customer-provided shipping information, actual carrier return, re-delivery, or related shipping charges may be deducted from an otherwise eligible refund where permitted by law.
11. Policy Updates
We may update this Return & Refund Policy when our return procedures or legal requirements change. The current version will be posted on this page.
12. Contact Us
If you need help with a return or refund, please use our Contact page or the current contact information displayed in the website footer.
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